Martin’s Food’s E-Suite Doesn’t Get It
Posted by shegeek at February 18th, 2010 | 6 Comments »
Acting Corporately, Not Locally
One of the most important things in business is knowing your customer. If you don’t know your customer, you can’t possibly meet your customer’s needs and expectations. And if you’re new to the market, it’s even more important to study that market before you dive in head first. Unless of course you’re Martin’s Food Markets.
Richmond, Virginia is what I would call the biggest small town you’ll ever encounter. We are used to things being the way they are and we don’t like changes much. The announcement of the sale of Ukrop’s to Martin’s Food Markets, which is part of Netherlands-based Royal Ahold NV, brought on what has been characterized as the “Ukropalypse” by locals. While some folks seem lukewarm about the change or simply don’t care, others have mourned the loss of yet another Richmond business being sold. Concerns have been voiced about the Ukrop’s involvement in the local community. Initially those concerns were allayed by Bobby Ukrop’s statement that the family would remain involved locally. Unfortunately, the Ukrop’s can’t guarantee that the stores will remain supportive.
This week, at a time when the Girl Scouts have already placed their orders for cookies, Martin’s advised that the Girl Scouts were no longer allowed to sell cookies in front of the stores which still carry the Ukrop’s name. It has been reported that up to half of the sales of Girl Scout cookies in this area are made from those store locations. The troops can’t cancel the orders. But the chain has said, “Oh sorry. It’s against our long-standing corporate policy to allow sidewalk booths.” (more…)
Categories: Commentary
Tags: Girl Scout Cookies, Girl Scouts, Martin's Foods, Ukrop's



