What is the foot without the little toe?
Or the head without a heart?
Could you walk without your little toes? Can you imagine thoughts without emotions? That’s exactly what you experience when you visit websites created without design and usability as complementary components – emotionless thoughts, thoughtless emotions, footless toes and toeless feet!
In “Form or Function: When Creativity and Usability Collide“, I discussed the often oppositionary principles of creativity and usability. This is a subject near and dear to my heart because nothing irks me more than beautiful design that is not functional and functional design that is flat out ugly. While it can be challenging to blend form and function, it is not only possible, it is necessary.
Did you hear what that crazy guy Sullivan said?
In 1896, architect Louis Henri Sullivan said, “Form ever follows function.” Unfortunately, the simple elegance and beauty of this statement is lost and bastardized into meanings that Sullivan never intended. Regardless of what you may have heard or been taught, this chunky little nugget of wisdom was never uttered to imply that function was more important than form. It is also important to acknowledge that contrary to pop-culture “wisdom”, dying for one’s art is highly overrated, particularly when the art becomes the means to the end.
Sullivan’s statement started the debate about form and function. However, Frank Lloyd Wright made it perfectly clear by stating, “Form and function are one.”
All ego aside, the naked truth is simply this: Form and function are inseparably intertwinable. Good sites render an understanding of this ideal. Great sites exemplify it.
A website should…
What is the goal of your website? It should be to communicate. How effectively you communicate will result in the amassing of fans or detractors. That first impression is what keeps people on your site or drives them away. Make no mistake about it: ugly and unusable sites do not attract return visitors. Note the AND in that statement.
“Informational Mediocrity”
Most corporate and government sites are information-rich. These sites succeed in making the information available to visitors, but quite frankly, the design is usually a bit “safe”. The information is well-organized, easy to find, and you won’t likely get lost along the way. It may seem silly to think that a corporate or government site should have an “attitude”, but brand is everything. If your brand says, “Meh. Get your information and go”, that is exactly what the visitors will do.
“Peculiar Pandemonium”
Some sites are all about the razzle dazzle. There may be some function mixed in there, but the designer was obviously more interested in the purity of the design than he/she was in whether the visitors to the site would have half a clue how to get to the information they need. Sites in this cateogry are often bloated with too much eye candy (flash apps, widgets and whats-its, oh my!) and rely solely on the “WOW” factor in an attempt to woo visitors into returning. The problem here is that the information is scant or hidden, navigation and functionality BE DAMNED!
What is a great designer to do?
Elemental Organic Design
Before you hit me with choruses of “not another buzz phrase”, let me emphatically state that I abhor them. Buzz phrases are overused and more often than not, misunderstood by those trying to impress you by using them in ordinary conversation. However, simply put, great websites are organic.
What is organic design? Organic design is the harmonious blending of creativity and usability that integrates aesthetically pleasing imagery with intuitive navigation and organization. In other words – it looks good and you can get to the information on the site easily. Elemental organic design simply means that each piece of the website has a purpose, functionally and aesthetically, that maps back to the goal for the website which is communication. No single piece or part can or should stand alone, and the whole site is greater than the sum of its parts.
Seems like a no-brainer, don’t you think?
How do we get there?
The concepts are easy to understand, but the practice of making usable beautiful sites is more challenging. You can’t tie your vision of success to winning the perceived battle of usability vs creativity. You must invest in the entire project, not just your piece of it, focusing on excellence over ego.
What does success look like? I will leave the usability/design blend article in this series for HG to craft. He straddles the UX/UI and Design Geek line on a daily basis, operating as a bit of both in his “day job” and certainly both in our business. We are constantly re-evaluating previously completed work in order to improve our work product and better serve our clients. It’s a work in progress, and something every designer and UX/UI geek should consider.
Awesome that the commercials are national. ...